I performed a comprehensive SEO website audit for Illbury + Goose, a local apparel shop in London, Ontario and this audit addressed the following: technical performance, quality of the content, user experience and link building strategies. Lengthy URLs and inconsistent meta tags were among the issues covered by the audit and on which improvements for site speed, navigation, and overall structure were also recommended. 

In addition, I conducted user testing to identify usability challenges and provided actionable steps to increase site accessibility and interactivity. Besides, I continued generating new idea for content creation and building links to boost the brand online reputation and search performance.

See the full audit below. ⬇️