Boosting Membership Engagement: MACD Three-Week Digital Campaign
I developed a three-week digital campaign content and calendar for the Manitoba Association for Career Development (MACD) to boost new sign-ups and member renewals. The campaign target students, early-career professionals and career practitioners in Manitoba. Campaign will run on Facebook, Instagram, LinkedIn and email.
Week 1: Goal is to build awareness through static posts and emails are used highlighting MACD member benefits, current member reviews and professional growth possibilities.
Week 2: Focuses on engagement with event calendar highlights, workshop previews, early register invites, and a gift card giveaway.
Week 3: Aims to drive more conversions using a limited discount offer on membership packages.
Each posts includes tailored platform caption, clear CTAs, and its design assets follow the MACD brand through consistent logo usage, writing style, color palettes incorporation, and preserving the “clean, neat and clear” layout.
*Disclaimer: All images and brand logos used are for representation and reference purposes only. No copyright infringement is intended.
Karen Rosete l CV 